Thursday, February 23, 2006

Here's to the crazy ones



Here's to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them, quote them,

disbelieve them, glorify or vilify them.

About the only thing you can't do is ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

From Apple Computer

Steve Jobs had just returned to the struggling company, Apple. Jobs
and Lee Clow had collaborated back in 1984 to launch the MacIntosh.
Now was the time to recover the sene of Apple's place in the world of
creative users. The TBWA Chiat/Day team said that Apple should be
aligned with the creativity of personalities and people making an
impact on the twentieth century. The "Think Different" phrase provided
an opportunity to celebrate both the creativity of these people but
also the distinctiveness of Apple in the computing world, responding
to IBM's historic campaign motto, "Think". The campaign was swiftly
approved by Apple, then begun with the television commercial, which
first ran on Sept. 28 1997, followed by the print ads, billboards and
posters.
According to
http://tvadverts.blogspot.com/2005/10/apple-think-different.html

6 comments:

Anonymous said...

"Here's to the crazy ones.

The misfits.

The rebels.

The troublemakers"

Is he honestly saying that his target audiences are the non-conformist? If this is really his marketing strategy, to attempt to make Apple look like it’s not the average deal, he needs to rethink his plan. He needs to visit any number of high schools or colleges and he will see the trendy Ipod in everyone’s hand.

Anonymous said...

I like this poem. It really makes you think about it. Its very deep and I like it. I really like apple computers, but I agree with everyone else that just because you buy an apple computer doesnt make you a rebel.

Anonymous said...

This is a pretty catchy advertisement campaign. It definitely got my attention and held it until the end. Apple is a pretty unique and cutting edge company, as it is evident with how popular ipods are now.

Anonymous said...

I personally love apple computers. I think that they have defnitely increased in great technology gadgets in the past years. That definitely made me think while i was reading that poem by the way.

Anonymous said...

So Steve seems like a pretty cool guy. I don't really understand the thinking behind being a rebel and buying a computer though either. Maybe he just wants to consider himself special. I think Apples are really cool. My aunt and uncle are obsessed with them, and I've played on them a little bit. I like all the cool colors they come in.

Anonymous said...

Ummm...ok. Really interesting, just wierd. But like bax said, there is no topic to write about, just a statement.