Here's to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
From Apple Computer
Steve Jobs had just returned to the struggling company, Apple. Jobs
and Lee Clow had collaborated back in 1984 to launch the MacIntosh.
Now was the time to recover the sene of Apple's place in the world of
creative users. The TBWA Chiat/Day team said that Apple should be
aligned with the creativity of personalities and people making an
impact on the twentieth century. The "Think Different" phrase provided
an opportunity to celebrate both the creativity of these people but
also the distinctiveness of Apple in the computing world, responding
to IBM's historic campaign motto, "Think". The campaign was swiftly
approved by Apple, then begun with the television commercial, which
first ran on Sept. 28 1997, followed by the print ads, billboards and